What is The East End

Master Plan?

The East End Master Plan is a real estate development plan that shows where new housing, and businesses can be added that will meet the needs of the area, create jobs, and increase economic opportunities.   

 

Several stakeholder meetings have been held to make sure that the plan focuses on input provided by people who live, work or attend church in the neighborhood.

Planning Process

The  East End master planning process began February 10, 2016, when the City of Winston-Salem and Ayers Saint Gross facilitated a small visioning workshop with select East End community stakeholders. The workshop was sponsored by Wake Forest Innovation Quarter (WFIQ) in order to catalyze future planning efforts for the area and start to set a high-level vision for the East End. Stakeholders included approximately 20 community members, business owners, and city officials. The Vision Plan produced during the meeting combined feedback expressed during the session into a very conceptual plan illustration and summarized a series of broad recommendations. 

 

Through this initial visioning effort, it became clear that the neighborhood would greatly benefit from a more robust and comprehensive planning study. The city, led by Councilman Montgomery, partnered with the S.G. Atkins Community Development Corporation and the City-County Planning Department to sponsor and facilitate the next round of planning work.

 


 

  

The process was organized into three stages, each with

an accompanying on-site workshops:

Community Comments

Those who attended workshops and completed surveys were most excited about opportunities for affordable housing and retail shopping. There was also useful feedback regarding the mix of housing, housing affordability, as well as the preservation of historic buildings. Below are highlights of comments made by residents, WSSU students and faculty:

We want the neighborhood to have more retail choices.

East End Residents

Winston-Salem, NC

We don't want the neighborhood to get so expensive that we won't be able to live here anymore.

East End Residents

Winston-Salem, NC

We have to leave the neighborhood to go shopping. There should be things in our neighborhood.

East End Residents

Winston-Salem, NC

There is nothing to do around here for our youth.

East End Residents

Winston-Salem, NC

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There is nothing to do around here. We want some places that we can walk to for food and drinks.

WSSU Student

Winston-Salem, NC

There are no nice apartments for off campus housing.

WSSU Student

Winston-Salem, NC

We would like to have places nearby to get lunch.

WSSU Student

Winston-Salem, NC

WSSU faculty only have the Red Room and otherwise have to drive off campus for lunch.

WSSU Faculty

Winston-Salem, NC

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East End Master Plan Steering Committee